OptiTech Automation
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Pricing · UK GBP · No contracts · Cancel anytime

Simple, flat pricing. No per-lead fees. No cut of your jobs.

What you are actually buying here is hours: the evenings the office quietly eats, and the jobs that ring out while everyone is on the tools. OptiTech Automation is job-management software for UK trades that runs the whole operation, bookings, deposits, dispatch, invoicing and reminders, and 0% of your job money ever touches us. No commission, no per-lead fee, no per-job cut, and every deposit lands straight in your own account. These are not four versions of one product with pieces taken out. They are four stages of a growing firm: Standard gets you organised, Growth helps you coordinate a team, Dominator runs it like an operation, and Empire is application only for multi-branch groups. Move up when your business does, not before.

Prices mean nothing without your numbers. Do the maths on your business first →

Start at the stage your business is actually at. You are never locked in, and you can move up a stage whenever you outgrow the one you are on.

MonthlyAnnualSave 20% · set up with you during onboarding
Start-up
UP TO 5 ON THE TOOLS · the whole system, at your size
£0 / mo stays with you

Your Stripe, your Twilio, your Xero, your data. You connect your own accounts, so Twilio bills you directly at its own rates and we add no markup.

£199/ mo
+ £129 one-off Onboarding Investment
£199 a month plus a one-off £129 Onboarding Investment, £328 to start.
Workers: 5·Bookings: ~100 / mo (guidance)

Booking volumes are guidance, not a cap. Worker counts are the limit. Fair use applies.

  • ✓ The whole operation in one place: booking, deposit taken, the right worker sent, invoice raised to Xero
  • ✓ Your own branded booking site, so a customer books you at 9pm without ringing anyone
  • ✓ The worker app on their phone, with the day laid out and offline support on site
  • ✓ Deposit-protected bookings, paid by card straight into your own Stripe
  • ✓ Your customers looked after: a booking confirmation when they book, and a review request after the job, both automatic
  • ✓ Setup done for you, live in one working day, or the £129 onboarding is free
Standard
UP TO 15 ON THE TOOLS · off the paper diary, nothing slips
£0 / mo stays with you

Your Stripe, your Twilio, your Xero, your data. You connect your own accounts, so Twilio bills you directly at its own rates and we add no markup.

£599/ mo
+ £249 one-off Onboarding Investment
£599 a month plus a one-off £249 Onboarding Investment, £848 to start.
Workers: 15·Bookings: ~1,500 / mo (guidance)

Booking volumes are guidance, not a cap. Worker counts are the limit. Fair use applies.

  • ✓ The whole operation in one place: booking, deposit taken, the right worker sent, invoice raised to Xero
  • ✓ The right engineer sent by who fits the job and can actually get there, never by who shouts loudest
  • ✓ A rota with a coverage alarm, so a job is never left with nobody on it
  • ✓ Arrivals confirmed on site and no-shows caught early, not discovered at 5pm
  • ✓ Deposit-protected bookings, paid by card straight into your own Stripe
  • ✓ Honest two-way reviews, and you are never punished for one off day
  • ✓ Your customers looked after: a booking confirmation when they book, and a review request after the job, both automatic
  • ✓ A plain-English monthly read on how the business is actually doing
  • ✓ Set up with me personally, and I own whether it works for how you run
Dominator
THE REGIONAL OPERATOR · the operation off your desk
£0 / mo stays with you

Your Stripe, your Twilio, your Xero, your data. You connect your own accounts, so Twilio bills you directly at its own rates and we add no markup.

£3,599/ mo
+ £2,499 one-off Onboarding Investment
£3,599 a month plus a one-off £2,499 Onboarding Investment, £6,098 to start.
Workers: 90·Bookings: ~7,500 / mo (guidance)

Booking volumes are guidance, not a cap. Worker counts are the limit. Fair use applies.

  • ✓ Everything in Growth
  • ✓ Delegate to a small team of managers, each with their own scoped access to just the parts of the business you choose
  • ✓ The command-centre rota: booked revenue set against rostered wage cost, so you can see whether a week actually made money
  • ✓ Review insights, so you know what customers judge you on and where to put things right
  • ✓ Best-fit job offers as you scale, so the right workers see the right jobs first
  • ✓ Planned-maintenance scheduling for your commercial contracts
  • ✓ A premium site with dark mode, KPI widgets and the blocks a regional brand needs
  • ✓ A weekly one-to-one operational review with me, your van days mapped together
  • ✓ Problems are answered within 4 hours and fixed, or given a written fix plan, within 24 hours. Feature requests and upgrades are queued separately
Empire
MULTI-LOCAL · application only
Application only
Workers: Multi-branch·Bookings: Agreed in your contract
  • ✓ Multi-brand, multi-region operations
  • ✓ Enhanced SLA cover, agreed in your contract
  • ✓ White-label as standard: your brands stand alone
  • ✓ Custom integrations + named platform engineer
  • ✓ Quarterly business review on-site
  • ✓ Co-development of new features
  • ✓ Application only. Price confirmed on assessment.
The honest maths · why the price is what it is

Is this expensive?

Stages run from £199 to £3,599 a month. Compare what OptiTech Automation replaces versus buying the pieces separately, then decide.

Job management app (Tradify, Powered Now)from about £25 per user per monthOnline booking engine (Calendly, SimplyBook)from about £15 per user per monthDeposit and payment handlingManual, unbillable hoursWorker dispatch and job assignmentWhatsApp and phone callsXero invoicing automationfrom about £20 per month plus accountant timeNo-show protectionabout £80 to £150 lost per incidentOptiTech Automation Standard, all of the above£599 / mo

Competitor figures are their own published per-user rates. Verified August 2026. Standard is £599 a month plus a one-off £249 Onboarding Investment, £848 to start.

One honest gap: Tradify and Powered Now generate certificates; we do not yet. Here is what you get instead: the customer books a real slot themselves, the deposit lands in your own Stripe account before a van moves, the job is offered to the right worker automatically, and the invoice reaches your Xero on completion. Your engineer issues the certificate, and we keep the dates and the records so the renewal never creeps up on you.

That table answers what it replaces. It doesn't answer what it's worth to your firm — that depends on numbers only you know: how many people are on your payroll, how full their days run, how many calls ring out while everyone's on the tools. So we built a page that does that arithmetic honestly, in your numbers — including the case against buying.

Do the maths on your business →

Your card is authorised at signup, but you're not charged until you go live.

No surprises in the contract.

  • ✓ Cancel anytime · 30-day notice
  • ✓ No exit fees · ever
  • ✓ Data export in 1 click
  • ✓ No bolt-ons

Keep reading: do the maths on your own business, including the case against buying · see how the job management software works end to end · 30 days' notice and no exit fees, in writing