The ServiceTitan alternative sized for UK trade teams
OptiTech Automation vs ServiceTitan. ServiceTitan is a serious enterprise platform that does not publish its pricing. OptiTech Automation is the ServiceTitan alternative for UK trade firms of any size up to 90 workers, with the whole price on the page.
| Feature | ServiceTitan | OptiTech Automation |
|---|---|---|
| Starting price | Not published, per-technician pricing on request (Verified August 2026) | From £199 a month, published |
| Implementation | A sales-led enterprise implementation | Set up in days with the founder, live within a couple of weeks |
| Operator | Tier-1 helpdesk | Sole trader, one person, every email |
| Lock-in | Contract terms discussed in the sales process | 30-day notice, no exit fees |
| UK trades fit | Built first for the North American market | UK-first, day one |
The price, in the open
ServiceTitan
ServiceTitan does not publish its pricing. The pricing page shows Request Pricing buttons for each package and describes per-technician pricing, with the actual numbers arriving in the sales conversation. Checked July 2026.
OptiTech Automation
Standard is £599 a month plus £249 setup, published — hiring within your plan does not move the bill: it covers up to fifteen on the tools, and Growth at £1,749 covers up to thirty. Every tier is on the pricing page.
We publish because our buyer is an owner pricing a decision on a Tuesday night, not a procurement team running a quarter-long evaluation.
Two different weight classes
ServiceTitan is a genuinely capable enterprise platform, and in North America it is the reference point for large home-service operations. If you run dozens of technicians across departments with dedicated operations staff, it earns its seat at the table.
OptiTech Automation is built for a different animal: the UK trade business of any size up to 90 workers, where the owner is the operations department. Same species of problem, completely different scale of solution.
The price you can see against the price you request
With ServiceTitan you request pricing, take the demo, and negotiate. That process exists because enterprise deals are genuinely bespoke. It also means you cannot know what it costs from the outside. Checked July 2026, no numbers are published.
Our price is on the page: £599 a month plus £249 setup on Standard, covering up to fifteen on the tools, with Growth at £1,749 to thirty. If it does not fit your business you have lost two minutes, not two meetings.
Booking-first for a UK trade team
The structural difference is where work enters. On OptiTech Automation your customer books online and pays a deposit at the moment of booking, by card, into your own Stripe account. The money never touches OptiTech Automation, and the job is offered to the right worker automatically.
Around that spine: the offline-first worker app, two-way Xero sync, and Gas Safe job records, CP12 documents and Part P certificates kept against the job, with UK GDPR, ICO registration and EU hosting underneath.
Live in days, run by one founder
There is no implementation programme. Setup takes days, guided personally by the founder, and you are live within a couple of weeks. Terms are 30-day rolling with no exit fees, and your card is authorised at signup but not charged until you go live.
If you grow into a fifty-technician operation, we will say so and point you upmarket. Until then, you should not pay enterprise prices to run a trade team.
Who should stay where
Stay with ServiceTitan if
- You run a large operation, many technicians and departments, with staff whose whole job is running the system.
- You are in North America, where its ecosystem is deepest.
- You need enterprise procurement, account management and a formal implementation programme.
Move to OptiTech Automation if
- You run a UK trade firm of any size up to 90 workers and want a price you can see today.
- You want customers booking online with the deposit taken at booking.
- You would rather email the founder than open a ticket.
Questions owners ask about switching from ServiceTitan
Yes. It covers the core workflow, scheduling, dispatch, invoicing, Xero and a worker app, at a published £599 a month plus £249 setup for up to fifteen on the tools. ServiceTitan does not publish its pricing; it is per technician, on request (Verified August 2026).
That is exactly what OptiTech Automation is. Every tier is on the pricing page in pounds. ServiceTitan shows Request Pricing buttons and describes per-technician pricing, with numbers arriving in the sales conversation (Verified August 2026).
It keeps the records. Gas Safe job records, CP12 documents and Part P certificates live against the job. It is built UK-first, with UK GDPR handling, ICO registration and EU hosting.
Yes. Export your customer and job history, then import it. We provide free migration support and aim to have you live within days, not months.
No annual contract, no implementation fee, no minimum term. 30-day rolling with no exit fees, and your card is authorised at signup but not charged until you go live.
See the numbers for yourself
Our pricing is public, the worth-it calculator does your own sums in about two minutes, and the call is 15 minutes with the founder, not a sales team.