ServiceTitan UK Alternative — Without the US Price Tag
ServiceTitan is a serious product. We're not pretending otherwise. It's the dominant US field-service platform for HVAC and electrical, and the dispatch board is genuinely well-built. It's also priced for North American enterprise — by quote only, commonly £400-£500 per user per month for a UK install, plus implementation fees that can reach five figures. For a UK HVAC or electrical shop with 5-25 engineers, the math just doesn't work. A ServiceTitan UK alternative built in pounds, with VAT, CIS, Gas Safe and F-Gas as native concepts, gets you the same dispatch board and reporting at one-tenth the cost. That's the gap we built into.
- ✓ GBP flat pricing
- ✓ No enterprise rollout
- ✓ UK compliance native
- ✓ Xero day one
Same dispatch. One-tenth the price.
The features ServiceTitan ships that actually matter for a UK shop are: a dispatch board you can stare at all day, a calendar that doesn't lie, a mobile engineer app with offline capability, asset history per site, a reporting layer for week-on-week revenue, and integration to your accounting tool. We ship every one of those, with two important differences: it's priced for UK shops with 1-30 engineers, and the defaults are UK defaults (VAT, CIS, Xero, Gas Safe). A ServiceTitan UK alternative shouldn't try to be the same product — it should be the same outcome built for a smaller UK shop.
Dispatch board
Every engineer, every job, every SLA timer, one screen. Drag a job between engineers — both calendars update instantly, customer gets an SMS. Same outcome as ServiceTitan's dispatch screen, built for 5-25 engineer shops not 50+.
Scheduling
Auto-allocation by post-code distance, qualification, fairness ranking, reliability score. Multi-site PPM contracts auto-create their own calendar entries 30 days out.
Reporting
Weekly performance report sent to your inbox. Margin per job, hours-to-cap per engineer, conversion rate from booking to invoice. ServiceTitan's reporting is more granular; ours is the slice that actually drives decisions.
UK compliance (F-Gas, Gas Safe)
F-Gas register per asset built-in. Gas Safe ID tagging built-in. EICR forms built-in. ServiceTitan's UK release supports VAT, but Gas Safe and F-Gas are not native — they require customisation. Ours treat them as first-class concepts because they're table-stakes for UK shops.
Xero vs QBO
ServiceTitan defaults to QuickBooks Online — possible to integrate with Xero, but not the primary path. We default to Xero because that's what UK trades actually use. Two-way sync from day one. Customers, invoices, payments, line items.
Built for 50-engineer US HVAC, priced like it.
ServiceTitan was built by US founders, for the US HVAC and electrical market, where a typical "small business" customer has 30-50 engineers and a head office full of admin. The product reflects that — every feature assumes there's an operations manager, a dispatcher, a sales team, a controller. UK trades of 1-30 engineers usually have one owner doing all of those jobs. ServiceTitan UK alternative pages have proliferated because so many UK shops adopt ServiceTitan, find it over-spec'd, and start looking for something simpler. Our product is what they were looking for: same outcomes, built for a smaller shop, in pounds, with UK conventions.
GBP, predictable
£599 / £1,749 / £3,599 a month. Published on the page. No quote-only sales call, no per-user multiplier.
Right-sized for 1-30 engineers
Same dispatch board ServiceTitan ships, scaled for a shop where the owner runs five roles. Faster to adopt, easier to actually use.
UK conventions native
VAT, CIS, Gas Safe, F-Gas, Xero, GoCardless. Not US conventions retrofitted.
£599 a month. No quote, no call.
ServiceTitan publishes its UK pricing by quote only. We publish on the page. £599 a month for up to 5 engineers. £1,749 for up to 25. £3,599 unlimited. No setup fee for the first shop in your UK county. Cancel any time, one click. Data exports in CSV/PDF on the day you cancel. That's the entire pricing model — no per-user multiplier, no annual lock-in, no implementation fee. Read the pledge in writing in your contract.
Ten to fourteen days. Worth it.
ServiceTitan stores a lot. Customer records, asset history per site, PPM contracts, multi-year service logs, photo libraries, invoicing history, payroll integrations. Migrating it all takes longer than from a simpler tool — most ServiceTitan-to-OptitechAutomation migrations land in ten to fourteen days. We map customers first, assets second, contracts third, and run a parallel period where both systems are live for the first week. Cristian sits with you on screen-share through that first week. By day fifteen you're saving £4,000-£6,000 a month and your team has the same dispatch capability they had on ServiceTitan, with less interface noise.
I'm Cristian, in Torbay, Devon. I built this after watching a 14-engineer HVAC shop pay ServiceTitan £6,800 a month and use a fraction of it.
They had every feature. Inventory module, sales-commission tracking, automated marketing campaigns. They used the dispatch board, the calendar, the mobile app, the Xero integration. That's it. The rest cost them £4,000 a month of "we'll get to that eventually" features they never adopted. We built a ServiceTitan UK alternative around the slice they actually used — dispatch, schedule, mobile, Xero — and stripped the rest. They're now paying £1,749 a month and run the same operation. The £60,000-a-year saving funded two more engineer salaries, which is the kind of math that actually scales a UK trade.
If you're on ServiceTitan and you've worked out you only use a fifth of it, book the 20-minute call. We'll talk through your stack honestly. If ServiceTitan really is the right fit, I'll tell you on the call.
Book the 20-minute call →More for UK trade owners.
OptitechAutomation home →
What the platform actually does.
Pricing →
Three GBP tiers. First in your county pays no setup.
HVAC software UK →
F-Gas register, PPM contracts, multi-site dispatch.
Gas engineer software →
CP12, LGSR, landlord auto-reminders.
Electrician scheduling →
EICR, NICEIC, offline site mode, GBP flat.
Twenty minutes. Tell us what you actually use.
Walk us through your ServiceTitan setup. We'll work out what your team actually uses and whether the gap to OptitechAutomation is worth the £4,000-a-month saving. If it isn't, I'll say.